My story is a classic Madison tale of coming to the UW for college and quickly growing roots in this community – falling in love with this city and its people. I grew up in St Paul, MN where my father was a scientist at the U of M and my mother was a Realtor.
In college I worked for a developer who owned and managed downtown Madison rental properties. From the beginning of my time in this town – enjoying the winter and summer recreation, intelligent and hard working people, and the cultural activities and entertainment – I knew this city was home home. Upon graduation, I started purchasing, rehabbing and managing income properties in the downtown and near east side of Madison.
This quickly grew beyond the personal and into a public career – working with people to achieve their real estate goals. Never just to get a house sold or to get someone into a new home, but more than that every time. My mission was to help people understand their own needs and desires in a home and neighborhood, to identify a property’s full potential, and crunching numbers and budgets so my clients have all the information to make informed financial decisions.
This commitment to my clients is what has made me a top Realtor® in Madison since 1998. Every day in the field I use my years’ diverse experiences to help them realize their dreams. My resume includes new construction home and condominium projects, the historic renovation of the Loraine Condominium building, a lot purchase and contracting for homes to be built, and finally what I am very proud of – working in Madison’s established neighborhoods where community identity is especially strong.
Lauer Realty Group became a private brokerage in 2015, a collective of expert real estate agents that began in 2001 as Liz Lauer & Associates. Our mission was to maintain a supreme level of service while providing masterful marketing and helping our Madison neighborhoods flourish. I am truly proud of the agents in our collective and know your experience with Lauer Realty Group will be powerful results from these real people.
Within this collective, I mostly focus on being a Listing Agent and using my extensive experience and knowledge for you. This includes everything from understanding the current market conditions and preparing your home, to powerful negotiating & a detailed, specific marketing plan which are all designed to get you the best possible sale terms. Contact me today to get started on making your move!
What Clients Say
“We worked directly with Liz Lauer to find and purchase our first home. It took us some time to learn what we liked or not, and she was really patient during the whole process, which took almost a year. We never felt she was rushing us, in spite of being so popular as a realtor. She is really friendly and opinionated, which helped us greatly since we had no experience in houses. All the staff from her office is amazing too. We greatly recommend her!” – Delia T.
“Awesome, Very Professional and Prompt. Lead me through the process of selling my house by myself. Explained the process and went above and beyond from beginning to end.” – Lois F.
“I initially spoke with Rachel regarding purchasing a house. She specializes as a buyer’s agent and suggested I talk with Liz Lauer regarding the sale of my condo. I met with Liz and she was well prepared for the meeting. She had provided research regarding condo sales around my area and provided a suggested starting price. She gave me ideas on how to stage the condo for showings. She explained her marketing campaign and discussed the housing forecast. I felt very confident that she could sell my condo for close to the asking price. Shortly before I met with her, I had been contacted by a buyer to see my condo that was listed as Make Me an Offer on Zillow.com. I ended up receiving an offer from this buyer. I had planned on listing with Liz if the buyer did not make an offer on the condo.” – Jennifer M.
“Hi Liz, Just sending a quick note to say I found our listing on Realtor.com, and it looks great! Your photos capture the house in it’s best light, and your description hits all the right chords. I’d buy the house again!! :-)” – Adam
“Liz helped my husband and I purchase our first home. We could not have had a better experience. She taught us a ton about real estate and home ownership while also making looking at homes enjoyable. After a long day of seeing homes, we weren’t overwhelmed or exhausted because we liked spending time with Liz. Her love for houses is obvious, she is extremely knowledgeable, and her negotiating ability made it possible for us to buy our home. In all of my interactions with her staff I found them to be professional and warm. I recommend Liz and her agency wholeheartedly and without reservation.” – Kira and Maxfield
Click here to read Holly’s referral. Although all our customer’s referrals and comments are equally important and meaningful, hers was exceptionally lengthy and detailed, to which we dedicated a blog spot towards.
“We had a very difficult home to sell due to its uniqueness during the housing crisis and it was designed for a couple. After a year and half on the market and two realtors the house had not sold. Liz was recommended to us as a realtor because she sold our friends condo after 2 years on the market. After we decided to go with Liz our home sold within 7 days during the month of January. What made Liz different than the others is that she knows how to market a home different than the other realtors we had used and had interviewed. She is both innovative and understands real estate. Since this time, Liz has sold our friend’s condo and a friend’s home. The sales, like ours where within a month of the place on the market. There are many realtors, but after experiencing the sale of 2 homes and a variety of realtors, I would say Liz is the most professional and knowledgeable realtor who wehad success with.” – Elizabeth K.
“Liz and her team could not have done a more stellar job for me. Early on I was very eager to get a house, and Liz did a great job of reeling me in and made sure that I did not pay too much for a house, even though she could have made a quick commission and moved on to another client. She was CLEARLY always looking out for the best interest of the client. She was always very honest about providing feedback, both positive and negative, about any houses we would look at. It was so wonderful having an agent who I could trust 100% start to finish for the whole project. Liz and her team were true professionals: prompt, honest, responsive, and eager to help in every way. Liz has a motto on her website that says “the last realtor you will ever need.” I could not have said it better myself. She and her team do live up to their reputation as being one of the very top realtors in Madison. ” – Laurie O.
“Basically Liz listed and sold my mother’s house for us but that doesn’t begin to describe what all she and her staff did to make the process quick and painless for us. The house was in need of a little TLC to prep it for market so Liz contacted and scheduled wood and vinyl flooring, painting, chimney repair, radon remediation and plumbing work. They prepared extremely attractive brochures for people touring the house to pick up and listed it in every possible location I could think of. When a neighbor alerted me to a possible Craigslist rental scam using Mom’s house I called Liz and found they already knew about it and had taken care of having the fraudulent ad taken down. I couldn’t be happier with the professional service Liz and her staff provided! Made a very busy and stressful time in my life much easier to deal with. Without question I’d recommend Liz and her staff to anyone looking to sell their house.” – Charles B.
“I have had the pleasure of working with Liz Lauer to sell a house and purchase another. I have also referred several friends to her and everyone has been as delighted as I. For the first time ever I have someone I think of as “my realtor”. Liz really knows what she’s doing. I’ve bought and sold about 10 houses over the years and Liz Lauer has been – by far! – the best realtor I’ve worked with. She knows the market, timing, and what to expect. Liz was able to sort through a lot of information and focus on our needs and preferences very quickly. Liz is a professional, but there’s so much more going on with her that makes her stand out from other realtors. Her instincts are spot on and she’s a great advocate. You’ll never wonder if Liz is following up or if you’re on her radar. She’s in touch, very organized, and I’ve always felt like a priority for her. Her focus is amazing! She makes it seem easy, even though, of course, she was working with several other people at the same time. Liz makes it look seamless and relaxed and that you have every bit of her attention and concern. On top of that, she’s smart, funny, and wonderfully connected with people and the community. Liz clearly loves her work and it’s infectious. Buying and selling houses can be really stressful. Do it with Liz Lauer and the entire process of looking, offers, counter offers, inspections, paperwork, and closing will go like a dream.” – Karen V.
“You will be in very good hands with Liz Lauer. She and her team know the city, market, houses… and they know people. What I’ve most appreciated about Liz and her team is their multi-faceted understanding of all aspects of realty. This is very, very rare. Many realtors don’t actually understand the mechanics of houses. Liz and her team do. Many realtors don’t actually understand the math around financing. Liz and her team do. This is critical! Finally, Liz and her team understand that buying and selling a house is really part of the life/living process. They stick with people, help them and guide them. I’ve bought and sold many houses. I’ll only use Liz Lauer and Associates. Good luck!”
“We had a very positive experience; Liz’s knowledge of local neighborhoods was critical in helping us locate a place that was perfect for our new family. Liz also guided us through the negotiation and purchase phase, making the entire process as painless as possible. We also appreciated how easy it was to get in touch with Liz — and she was available anytime we had a question. We would certainly recommend her to our friends and family in the future.” – John O.
“Liz has helped me buy two houses and sell one, and I’ve referred several people to her. A coworker I referred to Liz was very grateful for the reference and spoke very highly of Liz’s work. No doubt that referral put me in great standing with this work peer. I found Liz’s professionalism to be outstanding and bar-setting for her field. She has great integrity and tact, is always punctual and flexible, and has always been tenacious in working for my best interests. If I ever leave the area, I’ll likely have to search long and hard to find a better agent. Liz is truly an asset to the community and a personal resource beyond the requirements of her role as a Buyer Agent.” – Chris M.
“Liz has helped us a lot in finding the right house in the right neighborhood for us. She was never too pushy, as we had experienced with other agents in the past. She was very resourceful through the entire search phase. Finally, during the closing period, she was especially there for us, when we needed her input a few times a day to settle the deal.” – Ortrun K.
“Liz is wonderful to work with. Personable, professional, humble, and very education-oriented. She is a great listener, and she is vigilant at keeping your wants/needs in mind (even when you forget yourself). We looked at a lot of homes with Liz, and we never felt judgment or pressure from her rush a decision or go against our goals. If you’re in the market for an agent, go with Liz… you’ll be really happy you did.” – Nick W.
“Working with Liz is stress-free for me; because of her reliability, outstanding communication skills and expertise, she has earned my complete confidence. Not only does she have everything covered, it’s a pleasure to work with her!” – Jean F.
“Listened to what each of our needs were in a new house and kept a positive attitude in what’s a difficult market. She gave us confidence and it’s all worked out better than we had ever imagined.” – Rachel & Abu
“Liz worked tirelessly to identify the prospects most likely to have interest in a property like ours. We tried without success in a down market to sell our home ourselves, but when we turned to Liz, she sold our property in about two months. This was a considerable accomplishment because there were lots of sellers and few buyers at the time. The transaction went smoothly on all accounts. We can recommend Liz without hesitation.” – Dean & Martha B.
Dear Liz, Thank you very much for the excellent service you provided pertaining to the purchase of our new home and sale of our previous home. Overall, we enjoyed a very smooth progression of events. Your experience, thorough work, and patient explanations assured us of a successful process. Your friendliness, kind attitude and personal touch made the process human. Our most sincere appreciation to you, Liz.” – Gene and Kathryn
“Liz Lauer came highly recommended by a good friend of mine when we moved to Madison from out of state last year. We could not have been happier with our home buying experience with Liz! We started looking 3 months before we expected to move and she always made us feel like our time was important. She met with us over a holiday weekend, spending most of one day driving us around and showing us properties. With Liz we found and bought our new home in just two short trips to Madison! Her expertise in the Madison area helped us to quickly hone in on exactly where we wanted to live. She was always willing to look in depth at properties and explain the differences in the structural style, the pros and cons of the neighborhood, schools, and surrounding areas, etc. From start to finish, Liz worked tirelessly for us. She often worked at night discussing the tedious details of the contract and negotiating a fair price with what proved to be a very difficult seller. Her knowledge of comparable home sales in the area as well as her keen ability to find solutions enabled us to buy our dream home while staying within our budget. Liz is down to earth, funny, caring, and really works to get to know her clients. She not only asked us about our wants and needs in a home, but also asked us about ourselves to get a better feel for how to help us find our ideal neighborhood and home. If I had a question, Liz usually had the answer and if not, she knew exactly who to call to find out. But most importantly, she was always available to help and put my mind at ease whether via email, text, phone call, or in person. In addition to Liz and the amazing work she did for us, she has surrounded herself with a high quality team of experts to help in all aspects of the buying process. She was able to make recommendations for all areas including mortgage brokers, home inspectors, painters, etc. I will DEFINITELY use Liz Lauer for all of my future real estate needs. I continue to recommend her to everyone I know regardless of whether they are buying or selling a home. She was with us every step of the way, doing everything she could to make the entire home buying experience as stress free as possible. Liz Lauer is one of a kind and truly the best Realtor in Madison!” Holly L.
“I was recently recruited to join the staff in the Department of Surgery at the University of Wisconsin, School of Medicine and Public Health. Liz Lauer was referred to me from her relocation department to help my partner and I find residence in Madison. We both found Liz to be extremely pleasant to work with, very resourceful and very helpful. She was able to quickly learn by talking with us the kind of neighborhood and house that we were looking for. She also was able to help us facilitate our transition to Madison quite well. I have recommended Liz to other friends and collegues who moved to Madison.” Bruce
“Liz Lauer sold my house in the first weekend we listed it. She had two buyers immediately and we picked one to make the deal. She had more people lined up but we didn’t need to show it. I was very pleased with her efforts and attitude both toward me and the potential buyer.” Eleanor C.
“Liz helped me buy my first home. I relied on her to make sure all the details were taken care of – I would have been lost without her! She worked diligently to find homes that fit my top criteria, and was tactfully candid with me regarding how my ideal home matched up with my actual budget. In the end, I found a place that was perfect for me! I will definitely seek her help again.” Liz S.
“Liz was fantastic! I’ve never met a Realtor like her, and I was so impressed by her ability to assess our needs without ever being pushy. I appreciated her promptness, her frankness and her friendly attitude.” Tenaya & Carl
“Liz went above and beyond our expectations. She was extremely knowledgeable, sincere and honest. We really felt she was taking our interests to heart and helped us find the perfect home. We have already recommended her to friends and will continue to recommend her!” Cedar & Anne
“We had a lot of questions and anxiety as a first time home buyer. Liz and her team were always there for us to answer any questions, big or small, and expertly guide us through the process of buying a house. Liz’s knowledge of Madison area housing market as well as her keen eye in noticing our needs was amazing. We loved that she helped to focus and prioritize what really mattered to us. We found a house perfect for us and will highly recommend Lauer Realty Group.” Amruta V