My story is a classic Madison tale of coming to the UW for college and quickly growing roots in this community – falling in love with this city and its people. I grew up in St Paul, MN where my father was a scientist at the U of M and my mother was a Realtor.
In college I worked for a developer who owned and managed downtown Madison rental properties. From the beginning of my time in this town – enjoying the winter and summer recreation, intelligent and hard working people, and the cultural activities and entertainment – I knew this city was home home. Upon graduation, I started purchasing, rehabbing and managing income properties in the downtown and near east side of Madison.
This quickly grew beyond the personal and into a public career – working with people to achieve their real estate goals. Never just to get a house sold or to get someone into a new home, but more than that every time. My mission was to help people understand their own needs and desires in a home and neighborhood, to identify a property’s full potential, and crunching numbers and budgets so my clients have all the information to make informed financial decisions.
This commitment to my clients is what has made me a top Realtor® in Madison since 1998. Every day in the field I use my years’ diverse experiences to help them realize their dreams. My resume includes new construction home and condominium projects, the historic renovation of the Loraine Condominium building, a lot purchase and contracting for homes to be built, and finally what I am very proud of – working in Madison’s established neighborhoods where community identity is especially strong.
Lauer Realty Group became a private brokerage in 2015, a collective of expert real estate agents that began in 2001 as Liz Lauer & Associates. Our mission was to maintain a supreme level of service while providing masterful marketing and helping our Madison neighborhoods flourish. I am truly proud of the agents in our collective and know your experience with Lauer Realty Group will be powerful results from these real people.
Within this collective, I mostly focus on being a Listing Agent and using my extensive experience and knowledge for you. This includes everything from understanding the current market conditions and preparing your home, to powerful negotiating & a detailed, specific marketing plan which are all designed to get you the best possible sale terms. Contact me today to get started on making your move!